If you were wondering about existing best practices for digital marketing solutions for immediate use in the world of Vending, here’s a few.
We should always ask ourselves: “How can we find clients online?” Well, imagine someone working in an office who is looking to buy a certain type of coffee. Ask yourselves this: what will he or she search, which words will he or she use, and what will he or she be able to find online. While navigating, on either social media or Google, will he or she find your advertisement? Will he or she come across your contact form to request a quotation? This is similar to the concept of maintaining current clients: they should always be informed of new offers, new products, and other benefits that will keep your current clients faithful. Here are some digital marketing solutions for the vending industry.
Keep in mind that integration between tools and digital strategies makes a big difference, so these solutions are not usually a one time use, but instead they are solutions that can be optimized over a period of time. Only over a medium/long time period will it even be possible to obtain concrete results, as well as verify any ROI.
Keep in mind that integration between tools and digital strategies makes a big difference, so these solutions are not usually a one time use, but instead they are solutions that can be optimized over a period of time. Only over a medium/long time period will it even be possible to obtain concrete results, as well as verify any ROI.
Digital for Digisoft
Up to today, Digisoft has supported their clients in the Vending industry with vertical solutions able to manage (and control) all of the most crucial activities and all aspects of their business. For the past few years, the sales and prospecting area has been integrated through the development and release of the APP which offers a complete tool for product sales management, price quotations and various modifications of services during its development. Today, a simple eCommerce site manages the sales of single products, but, together with our clients we started to explore new possibilities. In fact, our reflection began with a list of tools and options to choose from in the context of Digital Transformation. We asked ourselves what needs to be done in regards to digital marketing actions in the vending industry, and just to name a few of our answers:
- Generate prospects using all of the most advanced digital instruments
- Qualify leads generated from marketing activities and advertisements through Google, Facebook or LinkedIn
- Launch modern, high quality email campaigns, tracking all of the actions of the recipient
- Test Landing Pages, surveys, and online promotions, measuring their effectiveness
- Manage all institutional and social content in a simple and integrated way
- Manage followers and create online brand awareness
- Drive multi-channel activity and integrate all of the digital actions from online clients in one unique database
- Integrate eCommerce sites
Marketing integrated with White Rabbit
Obviously, we implemented each of the above listed possibilities, completely integrated and connected to the Digisoft ecosystem. This is all thanks to the partnership between our management software and White Rabbit, which is a digital marketing omni-channel platform that has promised to meet our digital marketing goals for vending which include the following:
- Increase in customers through prospecting with new tools and simplified management of the acquisition process (from lead to customer)
- Cross selling and up selling through new products, new services or institutional communications of any kind aimed at existing client base
- Increase in revenue in regards to eCommerce
Increase in Brand reputation over integrated, efficient and elegant communication
Just a few years ago, we were convinced that control was everything (see our claim in the above image of our old advertisement). Today we believe that in order to win, it is necessary to sell more, and sell better. Enter White Rabbit. This cloud-based, all-in-one platform, which in just one access includes all of the tools for the management and growth of your online business, has helped us. Not only does it provide all of the digital marketing instruments to meet the above listed goals, but it also offers the possibility to have your business’s big data at your fingertips. A tool that we believe is essential for digital marketing and vending.
A market without limits
To conclude, let’s ask ourselves: “What is the market that we are dealing with today?” We find ourselves in an environment forced to take into account geographical limits, which have potential to continue to become continuously more horizontal and unlimited. In this sense, we can say confidently that the winners will be those who can reach their potential customers quicker and more efficiently through platforms like White Rabbit, which brings you to the place you need to be: online!
For more information on the digital market, read our article about the challenges of vending in the digital era.
